Any online business knows the importance of social networking sites in promoting their ventures. Many marketing opportunities exist in these sites as they have a lot of potential clients. In your cannabis online dispensary business, it is crucial that you have a social media strategy. You engage the social media so that you offer the audience compelling and entertaining information that will make them have an interest in what you offer. Though many legal obstacles exist as far cannabis advertising is concerned, opportunities still exist that can be exploited to reap admirable benefits. This article will describe how various social networking can be used to market your cannabis online dispensary venture.
Importance of your audience
Before broadcasting your message to various social networking sites, it is important to identify your target audience. You need to establish important demographic information about them for example their gender and age. You then use this information to create content for this group which will attract them. This content then is distributed to the various social media platforms where your target audience are found. A number of social media platforms can be used for this purpose. Because cannabis shop business is a bit unique, there exist various sites where you can target your message as explained below.
Facebook – you are required to provide various pieces of information concerning yourself when opening this site. This include your name and business location. You need to give a brief description about your cannabis business and the services and products that you offer. The FB platform is very keen on law and do not like being found on the wrong side of the law. As such it is important to evaluate the information to offer and the one not to supply. This is because once they realize that you are advertising an illegal business on their platform, they will quickly remove you.
instagram– if you like posting information which is visually appealing, this is the best platform. Though the platform can help you display important visual information at the branding stage, it is important to remember that they will quickly remove you when they discover that you engage in illegal business.
Twitter– this site is crucial when you aim at sharing short messages to your audiences. You can raise a question and seek answers on the various matters affecting your industry.
Many of the above social networking sites are not utilized due to the stigma attached to cannabis use and business. There are specific sites that cannabis audience use to exchange as follows:
Dubby- targets people found in cannabis business.
Weedlife– this site is like FaceBook except the fact that you indicate what you like and directed to it.
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