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LOGO, FONT & LETTERING BIBLE All contents copyright 2004 by Leslie Cabarga, published by HOW Design Books

CONTENTS

Introduction..................6

PART 1: The Logo........................14

Defining the Logo Type.....................................................................16
Logo Design in Deutschland 32;
Karl Schulpig, Logo Meister 34

How to Design a Logo in 3 Quasi-Easy Steps...........................................36
Step 1: Immersion 37;
Step 2: Creative Copying 38;
What a Logo Is, What a Logo Is Not 41;
Step 3: Thumbnail & Comp 42

Resources......................................................................................52
144 Logo Layouts 52;
Typestyles Categorized 56;
A Date With Numerals 58

PART 2: Drawing Letters.........60

Unbelievable Implements: Type and Lettering in the Prepixel Era..............62

Pen, Brush and Marker & Assorted Other Tools of the Trade......................78

Lettered and Unfettered: Out of the Box Before There Was a Box...............94

Letterers Who Draw, Drawers Who Letter.............................................102

Immutable Laws of Lettering............................................................112

Adobe Illustrator Basics..................................................................128
Type and Create Outlines 128;
Making Selections 129;
Grouping and Ungrouping 130;
Compound Paths 130;
Layers, Locking, Hiding and Guides 131;
Rotate and Scale Tools vs. Free Transform Tool 132;
The Pathfinder Pallets 133

Random Drawing Tips....................................................................134
Key Concepts 134;
Snap, Crackle and Scale 134;
Shortcuts to Aligning, Spacing 135;
3 Ways to Draw Stuff in Illustrator 135;
Not Working to Scale 136; Preparing Art for Clients 136;
Preparing Work for Print 137; Lettering Don’ts & Dos 138

Bezier Curves for Cowards: Points in Extrema......................................140
Handling Points 142;
Drawing with Beziers, Point by Point 143;
FAQ: Bezier Pointers 143; Throwing a Natural Curve 144;
Comparing Inking Styles to Letterforms 144 Arts and Letters: Perfect Curves 145;
Curve Clinic 146;
Ars Extrema 147

9 Bezierrors: When Good Beziers Go Bad.............................................148

Drawing Letters the Leslie Cabarga Way!...........................................150
Method One: Skeleton Strokes 150;
Method Two: Parts Department 154;
Method Three: Straight Ahead 156;
Method Four: Modifying Type 157;
Method Five: Tracing Scans 158

Yes! You Can Draw Icons, Spots & Dingbats…Like the Pros!....................160

Incredible Type Trix......................................................................166
Basic Outlined Logo 176;
Variations on the Outlined Logo 177;
Outline Clinic 177;
How to Make Type Thinner 179;
Drop Shadows 180;
Three-Dimensional Block Shadow 181;
Three-Dimensional Super FX 182;
Op Art Concentric Line Letters 186;
“Stoned” and Faceted Letter Faces 187;
Type Trix Intensive 188; Classic Type Effects 189;
Type in the Round 190;
Rounded Type From Scratch 191;
Rounded Type Clinic 192;
A Roundabout Way of Setting Type 192;
Splayed Type Block Drop 193;
Warp Effects in Typestyler, FontLab and Illustrator 194;
Illustrator Gets Warped 194; Lettering in Perspective 195;
FontLab’s Fun FX 195

Is Good Taste in Letter Design Subjective?..........................................196

PART 3: Fonts—The Art of Making Faces...198

Type: Beauty in Abstract Forms........................................................200

Font Inspiration...........................................................................202

Process: David Berlow Designs a Family of E-mail Fonts........................212

The ABÇ’s of Font Design; It Takes More Than 26 Letters!......................214

Like Genes, Every Letter Carries the Code to the Entire Alphabet.............216

Creating Fonts in Fontographer.....................................................217
Importing From Photoshop and Illustrator 218;
Characters and Alternate Characters, Working Order 219;
Spacing 220;
Kerning 222;

Comparison: Fontographer / FontLab / Illustrator...............................224

Bezier Comparison: Illustrator vs. Fontographer.................................226

PART 4: Business Section....................................................................228

Logos, Fonts and Lettering for a Living............................................228

Directory of Contributors, Foundries and Web Sites..............................236

Index........................................................................................238

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